Everyone and their deceased childhood pets know about TikTok and what it is. The video editing platform has quite literally infiltrated the world today as we know it. You can use it to spread awareness on social issues, make DIY Christmas gift tutorials, post a video of an infant running into a glass door, and then edit that video with a loop of the 'BANG' on beat to "Hollaback Girl" by Gwen Stefani, pretty much anything you could think of (as long as it follows community guidelines) you can post and gain millions of views for.
But how do school librarians make use of the viral app?
For task #1, I've summarised the 8 different ways mentioned in this article written by Kelsey Bogan;
TikTok: 8 Ways Libraries Are Using It
Book Marketing
TikTok creators who make videos about anything related to literature are more commonly known in the community as 'BookTokkers," and the subject's hashtag (which helps divide TikToks into their own specific genres to make it easier for viewers to find videos related to the subject matter) is called #BookTok. Tons of BookTokkers (including school library accounts, of course) use the platform to showcase book displays, post book talks and recommendations, and sharing book reviews by making cute, imaginative TikToks for their students and the BookTok community. By sharing one's interest in reading books, they can also spread the interest to others.
Collection Development
Librarians can also use TikTok to spread information on new book releases, what people are saying about them, and finding possible new books to add to the catalogue. BookTok can help rebuild a library's collection with more diversity, inclusivity, and representation, as there are so many #BookTokkers from all over the world with their own thoughts, opinions, and voices. And they can all be found right there on your very phone screen. For this reason, this platform is useful for discovering books with authors and/or characters who are; of colour, disabled, LGBTQIA+, those who are of non-standardised body types and more.
Bite-Sized PD
Tiktok can be used to educate oneself about being a librarian, about education and teaching, and to gain and spread awareness of certain issues going on in the book world, especially those regarding the unfortunately common lack of diversity in publishing. Individuals can use their feed to experience various thoughts, opinions, and stone-cold facts to learn and grow from. Even TikToks that aren't even related to literature can be a good source of guidance to becoming a better school librarian. These TikToks include educational videos on social events, cultures, etc, to increase a community's awareness and understanding, also helping to bring equity practices into libraries.
Advocacy
Many BookTok videos help their communities to understand and expose the falseness of outdated and harmful stereotypes and misunderstandings of librarians/libraries and the roles they play in our modern and futuristic society. An example of these stereotypes is the unfortunately ongoing idea that librarians are grouchy, silver haired ladies wearing a low bun and glasses at the tips of their noses, shushing anyone who dares make noise in their libraries. There is also the common idea that "no one reads anymore anyway," and therefore ordering new books for a library would be unreasonable and wasteful. It's allegedly common for literal teachers and school admin to think;
💠ebooks will replace physical reading, hence there would be no reason for purchasing new books for a library
💠Manga/graphic novels are "lesser forms of reading" and therefore should be discouraged
💠Audio books are not "real" reading
💠Kids must read "on their level"
...etc.
TikTok can teach us how to perfect leveraging the power of social media to spread awareness, using it's impressive algorithm to have advocacy reach incredible lengths, clarifying global misconceptions, showing the efforts librarians put into their work, and the diversity efforts that are being worked towards.
Community Building
TikTok is an effective way to build a strong and interactive online community, where you can simply establish and communicate philosophies, priorities, and the community of libraries. Videos can be made to show the real personality of a librarian and their library, creating connections and relating with students and other viewers.
Announcements
That's right- TikTok can also be utilised as a community message board, creating video announcements rather than text because many viewers will be more likely to interact with pictures over text. Librarians can use this to announce when new resources and activities have been added to the library such as new books and displays, and to inform students and promote programs such as author visits and book clubs. If there's anything you want your community to know, you can absolutely spread that information using TikTok.
Instructional Tutorials
One of the most popular kinds of TikToks are tutorial videos. How to do makeup, how to install a new car radio, how to shift realities, the list is endless, really. Librarians can make tutorial videos on how to use certain makerspace items, how to renew books at home using the library catalogue on your phone, and how to find your way around the (god awful) Dewey Decimal System. Moreover, to keep in mind that there may be students who aren't on TikTok that may find these tutorials useful, you can share and embed your TikToks on other platforms and websites like Twitter, Facebook, Instagram, etc, to make it as accessible as possible for as many individuals as you can.
Supplementing Other Social Media Platforms
As the previous summary suggests, sharing and embedding your TikToks on other platforms is a good way to spread information and content to a vast community without needing to create separate, unique content for each individual website/communication effort.
For task #2, I have selected two BookTok accounts that our library could gain ideas from.
@breana_reads
Breana is a BookTokker with almost 30k followers. Her content generally consists of book talks and reviews, educational and informative videos advocating for the black POC community, and even vlogs, real life talks, and storytime-like content that made me feel as though I was grabbing coffee and a chit-chat with a close friend, which turned into a deep conversation on our thoughts of a new release. All of her videos have a witty, relatable, and conversational mood, with some of them about book world drama being more stern and prominent.
Breana does more book-talk-y videos more than anything, from what I saw, and I've noticed she did one specific book talk before she even read it, like taking us on the journey with her. I know that, for me at least, sometimes it can be hard to find a book I feel I will relate to, or be interested in, or change my thought process somehow, especially for something like a novel study where the wrong choice can really screw me over in the near future. That's why I enjoy book reviews, to see how different books are perceived by others who have read it, and listen to their thoughts on them, because it can help give me a taste of how I might react to a novel based on the reactions it has received from others. I think a lot of people use book talks and reviews in this way, and maybe doing this will motivate more students to read more, especially seeing that their own librarian read with them, sharing opinions and personal thoughts.
@kevintnorman
Booktokker Kevin Norman creates relatable TikToks about readers and their common habits with his playlist, literally titled 'Weird Things Readers Do," which is literally compilation videos of habits that are pretty stereotypical within the bookworm community. (i.e. checking the amount of pages to be read before reaching a certain point of a novel such as the end [I do this every time lol])
Kevin also makes videos that are informative about problematic authors (see his playlist - 'Bookish Drama') and also has a playlist dedicated to spreading awareness of an ableist scam book subscription service called Bookish Box, where he is constantly exposing the company's wrongdoings and unfaithfulness to it's customers. And, of course, he makes many book reviews and talks about must have reads for every reader.
His playlist titled "Weird Things Readers Do" is very self explanatory. It's quite literally exactly what it says. Kevin compiles videos acting out scenarios of habits that most readers typically endure. And I think it's important to make enjoyable, witty content that relates specifically to your targeted demographic, or that they can share with people they know who will, because it can be done in a way that debunks the common assumption that libraries are places that should be more serious in retrospect.